Marketing & Public Relations TIPS
(To be added when warranted by amount of material.)
The Textbook Says:
(Marketing is)...an organizational function and a set of processes that communicate, deliver value to your audiences, and for managing customer & vendor relationships in ways that benefit the organization and its stakeholders."
Remember this:
"By identifying the companys or products publics first, we can then plan on using the various communications tools to reach those audiences, either educating them, or reinforcing or changing their perceptions. Publicity, advertising, direct mail, trade shows, internal communications, financial relations, trade media relations, and government lobbying are a few of the tools used to achieve the common marketing and public relations goals."
Four Major Program Components:
The Publics
What audience(s) are we trying to reach
The Influentials
Who can help us reach our audiences
The Program Elements
Will we use ads, PR, direct mail?
The Case
What story do we have to tell?